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Hotlines is new DT Swiss distributor in UK

Published January 19, 2012

SOUTH QUEENSFERRY, Scotland (BRAIN) Jan. 19, 2:39 pm MT —Hotlines Europe is the new exclusive UK distributor for DT Swiss wheelsets, suspension and accessories.

The addition of DT Swiss to Hotlines family of products strengthens the distributor’s position as one stop shop for IBDs in the UK. DT Swiss was previously distributed by Madison in the UK.

"We are incredibly excited to have DT Swiss onboard with Hotlines,” said Ed Ibbestson, Hotlines brand manager. “DT Swiss is a heritage brand that is synonymous with quality and innovation and it is a privilege to have the opportunity to move forward with DT Swiss in the UK.”

DT Swiss’ Rene Gruber added: “We are sure that Hotlines is a strong partner that will help to enlarge the presence of DT Swiss products to the UK market.”

Hotlines should receive stock in the next couple weeks and will be available at the Core Bike show Jan. 29 to 31 in Northamptshire, England, to discuss pre-orders with dealers. Hotlines is owned by Chain Reaction Cycles.

Topics associated with this article: Distributor news

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