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News Briefs

Published June 14, 2012

AASHTO publishes Bike Guide • Bloomsbury Publishing partners with Rouleur • Challenge opens North American office with Lumbaca • Fundraiser raises more than $50,000 for U.S. Bicycle Route System • BMX veteran Dennis McCoy returns to Haro team • QR sponsors REV3 triathlon series

WASHINGTON, DC (BRAIN) Thursday June 14 2012 3:33 PM MT—The American Association of State Highway and Transportation Officials is releasing the fourth edition of its AASHTO Bike Guide. The 200-page book gives transportation designers and builders guidance on incorporating bicyclists into road projects.
"This guide will help states to do an even better job of meeting the needs of all transportation users," said John Horsley, AASHTO's executive director. "Transportation engineers know that the entire system works more efficiently when we build streets, bridges, and highways that can accommodate bicyclists and pedestrians in the safest way possible."

The book can be purchased on the AASHTO Online Bookstore.

Bloomsbury Publishing to provide Rouleur with sales and marketing services

LONDON, UK (BRAIN) Thursday June 14 2012 3:40 PM MT—Bloomsbury Publishing is launching a new imprint, Rouleur Books, in partnership with the publishers of Rouleur magazine.

Rouleur Books will be produced and designed by the Rouleur editors while Bloomsbury will provide the sales and marketing expertise. Bloomsbury is the second biggest sport publisher in the UK.

"At Rouleur we're delighted to become partners with Bloomsbury on our book portfolio," said Guy Andrews, Rouleur's founder. "It raises our
game considerably and will allow us to produce more books and to get them distributed to a wider audience with one of the biggest publishers in the world. We have some exciting and unique titles scheduled for the next few years and with increased interest in the world of cycle racing we're looking forward to a very successful partnership."

The first title, Coppi by Herbie Sykes, will be published in November. Also in November will be a updated new edition of Le Métier by Michael Barry. In 2013 Rouleur will publish The Year Klunk, a history of the invention of mountain biking by Charlie Kelly.

Challenge opens North American office with Stefano Lumbaca as director

COLUMBUS, OH (BRAIN) Thursday June 14 2012 3:49 PM MT—Challenge is opening a new subsidiary in the United States, Challenge North America, based in Columbus, Ohio, and managed by Stefano Lumbaca.

Lumbaca was most recently with Kenda USA, where he managed road and cyclocross marketing.

The new Challenge office will be responsible for overall marketing and sales in North America, as well as product development input.

“I am very pleased to have joined Challenge North America, and I look forward to all of the challenges that are coming my way both on a personal and professional level. Challenge is a unique, growing company, with many opportunities and has a long tradition in producing of one of the best tubulars and open tubular in the market today," Lumbaca said.

Lumbaca told Bicycle Retailer that the company will have a presence at many events and clinics this season and his office will serve as a point of contact in the U.S. for customers and the media.

Fundraiser raises more than $50,000 for U.S. Bicycle Route System

MISSOULA, MT (BRAIN) Thursday June 14 2012 3:54 PM MT—Adventure Cycling Association's third annual "Build It. Bike It. Be a Part of It." campaign raised more than $50,000 for the U.S. Bicycle Route System last month.

Using a combination of social media tools and traditional fundraising methods, campaign organizers reached out to cyclists across America to find support for the creation of an official national bike-route network.

Adventure Cycling raised $14,500 in donations from business sponsors, which included Adventure Center, Giant, Primal Wear, Stan's No Tubes,, Sun Bicycles and Origin-8, Ortlieb, and WomanTours. Walz Caps, Razoo,, BOB Trailer, Brooks, Hans Bagworks, Moots, Osprey Packs, and Planet Bike provided in-kind support.

"We're so grateful to all of the generous donors and business sponsors for their support of the U.S. Bicycle Route System," said Adventure Cycling's development director, Amanda Lipsey. "These funds are essential to growing the USBRS. They will help us create a best practices guide to assist states implementing U.S. Bicycle Routes, and bring on additional staff support."

BMX veteran Dennis McCoy returns to Haro team in anniversary year

VISTA, CA (BRAIN) Thursday June 14 2012 3:57 PM MT—As Haro Bikes celebrates its 30th anniversary this year, the company is reuniting with on of its best-known riders, Dennis McCoy.

McCoy, who first joined the Haro team in 1984, is the first member of the Haro Legends Team. he will join the regular Team Haro at BMX Worlds in Cologne, and on the team's upcoming trip to Japan.

“I met Bob Haro in my hometown of Kansas City in the summer of ’84,” said McCoy. “A few months later the man that started it all asked me to join his team, which was full of riders I admired. I was flown out to California to ride in the brand new AFA Masters Series, and a seemingly endless journey began. The incredible list of riders that have been part of the Haro Family over the years is a virtual who’s who of BMX history and includes some of my lifelong friends. I can’t really put into words how cool it feels to make it back home after all these years."

QR sponsors REV3 triathlon series

CHATTANOOGA, TN (BRAIN) Thursday June 14 2012 4:01 PM MT—Quintana Roo will be the official bike sponsor of the Revolution3 triathlon series, the company announced this week.

The series has 10 races across the US and Costa Rica.

“Rev3 is clearly aiming to make their races family-friendly,” said Peter Hurley, CEO of American Bicycle Group, QR's parent company. “We were looking for more opportunities to get involved with expos.”

QR bikes will be available for rental, demo and sale at each race in the series, with QR representatives on hand to discuss technical features of the bikes.

Related: Previous News Briefs

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