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Dirty Dog MTB acquired, renamed Moment Industries

Published October 10, 2012
Moment Ace Rotor

MARIN, CA (BRAIN) — Rob Reedy of Echos Communications has purchased Dirty Dog MTB, maker of aftermarket laser-etched mountain bike brake rotors, stems and cable guides, and rebranded the company Moment Industries.

Dirty Dog hired Echos Communications, Reedy’s public relations and branding firm, in June 2011, and Echos continued to represent the company until the acquisition. 

“I was part of the brand for quite some time and found value in their offerings and specifically the demographic that rides their product,” said Reedy. “I plan to expand the product line, supporting dealers and distributors while growing the brand within the mountain bike culture”

A veteran of the mountain bike industry, Reedy has work with such brands as Chrome, Levis, Marin Bikes, Mission Workshop over the past decade.

"Moment is in a great position,” he said. “We have a clear vision of the brand, designers and engineers that are dedicated to bringing the best product to market, and we have a built-in marketing/PR agency to ensure we stay true to the brand.”  

Topics associated with this article: Mergers & Acquisitions

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