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QBP's Whisky Parts Co. adds clothing line

Published October 11, 2012

BLOOMINGTON, MN (BRAIN) — Whisky Parts Co. is introducing a clothing line that will include a wide range of men's and women's cyclng threads, ranging from lycra road shorts to mountain bike baggies, with entry-level to mid-range pricing.

Whisky is a brand of Quality Bicycle Products, launched about to two years ago. To date the brand has focused on carbon bike parts. The clothing line will be sold under the "WPCo" brand.

“We put a lot of thought into function and performance and kept the aesthetic simple and tasteful," said Whiskey's Lindsay Piper.

“WPCo clothes include thoughtful technical features and good fit that make them desirable equipment for serious riding,” said Piper. “These are clothes for cyclists who will understand and appreciate thoughtful, purpose-specific design and great value.”

WPCo clothing will be offered in an introductory priced product family called No.3 and an intermediate priced family, No5. Retail prices range from $40-90. All items will be available in February, 2013.  

Topics associated with this article: Distributor news

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