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Schwinn launches helmet campaign

Published October 15, 2012

MADISON, WI (BRAIN) — Schwinn is working with the ThinkFirst National Injury Foundation to launch a bike helmet education campaign. The goal of the Helmet on Heads campaign is to educate one million kids about bike helmet safety over the next 10 years.

“At Schwinn, we hear stories all the time about how a helmet saved someone’s life during a bike accident," said Alice Tillett, president of Schwinn. "The effect of those stories has made a profound personal impact on me and the other employees at Schwinn. This program comes from our desire to ensure that riders of all ages, particularly children, are safe while enjoying their bikes."

"It is Schwinn’s goal that not only wearing a helmet, but a helmet that fits you properly, will become second nature for both children and adults." — Alice Tillett

Helmets on Heads will launch with a helmet-fitting education tour stopping in six cities, including Austin, Chicago, Denver, Minneapolis and New York.

Schwinn brand ambassador Summer Sanders, an Olympic swimming medalist, will join the tour to help properly fit kids with helmets.

Educators can download the materials from

Schwinn is a brand of Dorel Industries.

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