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USA Triathlon appoints four to board

Published February 18, 2013

COLORADO SPRINGS, CO (BRAIN) — USA Triathlon has added four new members to its 12-member board of directors, the organization announced Monday.

"These four talented individuals possess a magnitude of experience in the worlds of business, governance and multi-sport, and I look forward to collaborating with them to continue to take our sport to the next level," said USA Triathlon president Bob Wendling.

The new members:

  • Barrett Brandon (Fort Worth, Texas) will serve a two-year term as an elite/pro athlete representative. Also the chair of the USA Triathlon Athlete Advisory Committee, Brandon was elected to the National Board position by his fellow elite athletes. After swimming collegiately at the University of Nebraska, Brandon has collected 16 top 10 finishes on the International Triathlon Union Continental Cup circuit since making his elite debut in 2003.
  • Susan Haag (Jacksonville, Florida) will occupy the Florida Region's seat on the national board. A practicing attorney, Haag was a prosecutor with the State Attorney's Office and the Attorney General's Office for almost 20 years. A veteran multi-sport athlete with more than 20 years of competitive experience, Haag is a five-time member of Team USA and competed at the 2012 Ironman World Championship. She was elected to the ITU Women's Committee late last year and is a member of the USA Triathlon Women's Committee. Additionally, Haag was a member of USA Triathlon's Florida Regional Council and serves on a number of professional and charitable boards.
  • Jacqueline McCook (Miami, Florida) was appointed to a two-year term as an independent representative. She is a veteran strategy and marketing executive and currently serves as CEO of the McCook Group, a consulting firm advising consumer-oriented companies in strategy, marketing, branding and execution. McCook also has held high-level strategy and marketing positions with ConAgra Foods, Burger King, PepsiCo Restaurants International and Taco Bell. She started her career in M&A at Morgan Stanley and was a consultant with McKinsey & Co. She earned her MBA from Harvard Business School and her bachelor's degree in international relations from Stanford University, where she was a co-founder of the women's water polo team. A lifetime athlete, McCook is an avid runner, cyclist and swimmer, and has completed four marathons.
  • Michael Wien (Marietta, Georgia) was appointed to fill the Southeast Region's seat on the national board. He is the founder and president of Specific Edge Institute in Atlanta and is an adjunct professor of marketing at Georgia State University. Wien has an extensive background in marketing, sales and branding for companies such as PepsiCo, Omni Hotels, Citibank and Deloitte. He has served on a number of community boards, including the Atlanta Track Club. As a competitor, Wien has earned multiple All-America honors from USA Triathlon, has been a two-time member of Team USA and is a four-time finisher at the Ironman World Championship in Kona, Hawaii.


Topics associated with this article: Racing & Sponsorship

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