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Kryptonite to introduce MAP, Buy Local Now

Published April 17, 2013

CANTON, MA (BRAIN) — Kryptonite plans to introduce a new Minimum Advertised Price policy for its products on June 1 and will soon launch a Buy Local Now program with SmartEtailing, the company said Wednesday.

The lock company, a brand of Ingersoll Rand, announced the plans at the Bicycle Leadership Summit in Monterey.

“Our network of loyal dealers work tirelessly to promote the Kryptonite brand and our line of premium quality security products to cyclists,” said Nick Watkin, general manager for Kryptonite. “We believe the implementation of our MAP policy will help strengthen the Kryptonite brand and will further support our dealers as they continue to provide customers with invaluable product education and information, as well as premium customer service.”

Kryptonite plans to launch the Buy Local Now program later this spring.

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Topics associated with this article: IBD Summit

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