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Boa enters tri market with shoes, race sponsorships

Published June 27, 2013

DENVER, CO (BRAIN) — Boa Technology is deepening its support of triathlons with the sponsorship of nine events in 2013, including Boulder, Colorado’s Ironman 70.3 in August and the Ironman World Championships in Kona, Hawaii, in October. In addition to these two Ironman events, Boa is sponsoring seven other Colorado triathlons.

Zoots and Specialized each recently launched tri-specific running and cycling shoes that feature Boa’s lightweight, micro-adjustable closure system. 

At these events, racers and competitors can stop by Boa’s booth to trade their shoes for a new pair of Boa-powered footwear at pro deal prices. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based nonprofits. 

“Our company employs a large number of athletes—ranging from runners and mountain bikers to X Games snowmobilers—so we understand the competitive spirit and commitment necessary to get to race day,” said Garett Graubins, Boa Technology’s marketing director. “With these sponsorships, rather than just put up some Boa banners and call it ‘good’, our staff will host an aid station at Ironman 70.3 Boulder so we can be close to the action, provide aid to the athletes and give them a boost toward their top performance.”


The Specialized Trivent shoe with Boa lacing

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