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Eddy Merckx Cycles to leave Gita in U.S.

Published July 1, 2013

CHARLOTTE, NC (BRAIN) — After being distributed in the U.S. by Gita for nearly 30 years, Belgium's Eddy Merckx Cycles will soon go it alone in the U.S.

Eddy Merckx Cycles is opening a new U.S. office that will be headed by Peter Vanham and will take over sales from Gita in two phases. On August 21, the new office will take over sales of the brand's 525 and ETT frames while Gita continues sales of other models through the end of the season. Starting next season, the company will take over sales of all its bikes.

Gita president Giorgio Andretta said that “after 29 years as the distributor we obviously have mixed emotions about leaving the brand. But EMC wants to take this on themselves and we respect and support their decision. Our customers remain our first priority and we want the transition to be as seamless as possible for them.”

Eddy Merckx Cycles CEO Kurt Moons said the U.S. is one of the company's "core focus areas."

"We appreciate the efforts of Gita’s staff in working with us to achieve a smooth changeover for dealers and clients, which is a primary focus for both companies," Moons said. "We want to express our gratitude for taking care of our brand in the U.S. during all those years. ”

Gita continues to represent Giordana, Pinarello, Dario Pegoretti, DMT, Campagnolo, MOst and Gommitalia.

Eddy Merckx Cycles was founded by racing legend Eddy Merckx in 1980.

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