LAGUNA NIGUEL, CA (BRAIN) — PressCamp, the annual summertime meet-up in Utah bringing together bike brands and members of the cycling media to preview new product, will add a smaller-scale winter edition in 2014 held at an oceanfront resort in Southern California, presenter Lifeboat Events announced Tuesday.
“Many of our customers have expressed interest in having us hold a winter product launch platform for key members of the media. We now have the ability to offer two opportunities in a given year to roll out new products to attending media. This should enable more segments to consider PressCamp to meet their product launch needs,” said Lifeboat president Lance Camisasca.
PressCamp Winter 2014 is scheduled for Jan. 28-31 at Terranea Resort in Rancho Palos Verdes, which also hosted Interbike’s Electric Bike Media Event in February. Set on a cliffside with views of Catalina Island, Terranea offers opportunities for testing road, urban and cross-country bikes and products, Lifeboat said in a release.
The event’s inaugural edition is targeting 15 companies for participation, though each of those companies may represent multiple brands. That compares with the 26 companies representing 31 brands that attended the fifth edition of the summertime PressCamp at Utah’s Deer Valley Resort last month.
On the media side, Lifeboat is targeting 15 key editors, compared with the 30 who attended this summer’s event.
Pricing and participation details for PressCamp Winter 2014 will be available at bikepresscamp.com in early August.
