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Sugoi buys Sombrio

Published January 21, 2014

BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.


Late last year, Sombrio founder Dave Watson said the brand was considering shutting down after a failed retail rollout.

"There are a number of synergies in adding Sombrio to the Sugoi family," said Kyle Weiner, president of Sugoi. "We've been an admirer of the Sombrio brand for many years, and its addition will provide strong growth momentum for the combined companies. This was a natural fit for us and an incredible way to expand our portfolio of apparel, developing freeride, gravity and lifestyle mountain bike offerings."

Watson said,"I welcome the opportunity this acquisition creates as well as the boost Sombrio will see in future products and improving relationships in our market. I'm thrilled to lead the charge on the growth of Sombrio alongside a new team. Our brand will drive innovation with some of the best athletes and creative-minded individuals in the two-wheel space."


Topics associated with this article: Mergers & Acquisitions

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