EMMAUS, Pa. (BRAIN) — Zack Grice has been named publisher of Bicycling magazine. Grice had been the magazine's associate publisher for sales and marketing since last September.
Chris Lambiase had acted as the magazine's publisher since 2004. He has also been a senior vice president and group publisher since 2008, and will continue in those roles.
Grice is a 16-year veteran at Bicycling, and the company said he has overseen a turnaround at the magazine since his promotion last fall. In 2014, the magazine is up 16.9 percent in revenue through May and up 11.8 percent in pages over last year. The April 2014 issue alone was up 36 percent in revenue and 32 percent in pages year over year, while the May 2014 issue was up 23 percent in revenue and 16 percent in pages.
"Zack has played a key role in the Bicycling brand's impressive performance through the first part of 2014," Lambiase said. "I am confident that his energy, enthusiasm and creativity will translate into continued successful results for Bicycling magazine as Zack ascends into the publisher's role."
Grice has been instrumental in launching branded events such as Bicycling's Dream Rides. He has spearheaded the Bicycling Fall Classic, which will run for the fourth time in October in Pennsylvania, and the Bicycling Spring Classic, debuting in May in California, securing Specialized as a presenting sponsor for both events.
"I'm proud to lead the Bicycling brand at a time when the sport and culture of cycling are so strong and diverse, and when our voice fosters a better experience for riders of every stripe," Grice said. "The surround-sound of Bicycling's award-winning media properties, advocacy initiatives and branded events give us so many exciting ways to connect our marketing partners with millions of active adults for whom cycling promises focus, balance and achievement."
