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Sugoi to supply BC Bike Race jerseys

Published June 2, 2014

BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is the official performance apparel sponsor for the BC Bike Race, held June 28-July 5 this year in Sugoi's home of British Columbia.

Besides supplying the official leaders' jerseys for the overall leader and category leaders, Sugoi will offer a complete BCBR collection, including a jacket, vest, leg and arm warmers, race jersey, race shorts, freeride jersey and freeride shorts. 

"We're proud to provide the apparel for BC Bike Race, which has quickly become a modern mountain bike classic," said Sugoi's president, Kyle Weiner. "At Sugoi we see British Columbia as the ultimate testing ground for our apparel and the place we are proud to call home. BC Bike Race does an incredible job of inspiring cyclists from around the world to explore this unique playground and riders who take on the challenge will benefit greatly from Sugoi's technical apparel."

BC Bike Race apparal is now available at

Sugoi is a division of Dorel Industries. 

Topics associated with this article: Racing & Sponsorship

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