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BH Bikes USA adds reps as it restructures sales force

Published July 1, 2014

FOOTHILL RANCH, Calif. (BRAIN) —  BH Bikes USA has made several additions to its sales team as the U.S. subsidiary of the Spanish company transitions from its former distribution model.

"The primary goal has been the enlistment of a best-in-class sales and service team," said BH national sales and brand manager Gene DiMenna, "We want to establish a quality sustainable dealer network in the U.S., and the first step is to get the right people in place.

"We'll be releasing our MAP and margin policies soon and we feel that each reflects our deep commitment to our dealers," continued DiMenna. "These initiatives demand field personnel committed to providing exceptional service in their support. We're very pleased with our five recent additions and feel confident that each will contribute greatly to the success of both BH and its dealers."

Recent additions to the domestic sales force include: Brent Childress (Northern California); Dustin Easter (New England); Jeff Welch (Florida); Marq Prince (Southern California); and Bob Marhefke (Minnesota, Wisconsin and Iowa). 

"BH is currently reviewing applicants for sales rep positions for the Pacific Northwest, Chicago, and East Coast territories. Interested applicants should contact DiMenna at


Topics associated with this article: Sales Reps, People

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