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Infinit Nutrition launches new website

Published July 8, 2014

CINCINNATI (BRAIN) — Infinit Nutrition has launched a new website that simplifies the company's customizable sports nutrition options and adds new social features, live consultations and other features.

The new design showcases Infinit's "Osmo-fit system," which matches the nutrition mix's osmolality with that of the human body.

"The new website takes what we have learned and completely transforms the user experience, not only for current returning customers, but also for new customers," said Michael Folan, Infinit Nutrition's founder and president. "Infinit strives to offer the best and most simple nutrition for any athlete and this new website reflects that simplicity."

First-time customers to the site, regardless of athletic ability, sport or nutritional knowledge, will discover an easy-to-use questionnaire to create their perfect blend. They can then adjust or save their blend for later, buy it or share it with friends and training partners across their social networks.

Customers also can select any of the Infinit Pre-set Formulas and customize those, if desired. The site includes instant live chat for product information and ordering questions and customers can schedule an appointment online with one of Infinit's nutritionists. An enhanced video library includes how-to videos on determining sweat rate, caloric needs and race-day concentration, as well as interviews with top professional athletes.

Along with the new site launch, Infinit introduced four new flavors available for custom blends: salted caramel, mocha, chocolate and pink lemonade.

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