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Nuun sponsors all-diabetic Team Novo Nordisk

Published July 9, 2014

SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team. As the Official Hydration Sponsor, Nuun is providing hydration products for all team members in their training, racing and recovery.

Team Novo Nordisk is comprised of nearly 100 athletes from more than 20 countries, who will compete in more than 500 events worldwide this year.

"Everyone at Team Novo Nordisk is excited to be partnering with Nuun," said Phil Southerland, the team's founder and CEO. "We've been fans of Nuun for a long time and our athletes love to use their products."

"Sponsoring and partnering with Team Novo Nordisk is truly a privilege for us at Nuun," said Kevin Rutherford, the president and CEO of Nuun. "When the team approached us and shared they are avid Nuun fans, we immediately said yes to working together. We admire their dedication to the sport and their inspiration to many that are affected by diabetes."

The Team Novo Nordisk professional team began racing with Nuun tablets at its first Amgen Tour of California in May of this year. Team member Martijn Verschoor said the fact that Nuun tablets have electrolytes but no sugar appealed to him.

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