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Jarden's Zoot Sports brand completes acquisition of Squadra

Published February 4, 2015

CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.

Since 2009, Zoot has been owned by Jarden Corporation, a publicly traded consumer goods company with over $7 billion in annual sales. Jarden also owns outdoor brands including K2, Marker, Marmot, Volkl, BCA and Atlas.

The planned acquisition was announced last July.  "Squadra's strong design capabilities and efficient manufacturing operations in the Philippines, paired with our global distribution network, will create significant opportunities," said Erik Vervloet, vice president and general manager of Zoot Sports and now, Squadra. "We are looking forward to welcoming the Squadra team into Zoot's marketing and design headquarters in Carlsbad. Their expertise in design and manufacturing of cycling apparel fits perfectly with Zoot's global presence in the endurance sports market. In combination with our global resources, Squadra's best-in-class custom apparel should allow us to immediately extend the footprint of both the Zoot and the Squadra brands. We are delighted to welcome Dan Weatherford and the Squadra team to the Jarden family."

Weatherford founded Squadra in 2006, initially as the licensee for the Castelli brand. Today products are sold primarily under the Squadra brand name in the U.S. as well as across 20 countries worldwide. 

Topics associated with this article: Mergers & Acquisitions

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