You are here

Panaracer enacts MAP policy and online rules for US retailers

Published February 9, 2015

HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.


Besides requiring its U.S. retailers to maintain minimum advertised pricing, the Japanese tire brand is banning sales through third-party sites like eBay and Amazon. The policy also bans sales via online third-party fulfillment programs where the brick-and-mortar retailer does not actually have the product physically in stock when taking the order.

"It's Panaracer's responsibility to ensure that its brand and products are not relegated to the 'permanent sale' or 'commodity bin' on the Internet and that top-shelf IBD's, like your shop, continue to sell, service and promote the brand," Panaracer said in a press release.

Closeout sales will be allowed only when Panaracer puts a specific product into the closeout category, and then the closeout price must be published alongside the original MSRP. Closeout products also can be sold via third-party online retailers. 

Panaracer has contracted with an independent service, the Brand Protection Agency, to help ensure compliance with the new policy. 

File Attachment: 
Topics associated with this article: MAP

Join the Conversation