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Downeast, Hans Johnsen and Wilson to distribute Australian bike brand

Published April 22, 2015

FRYEBURG, Maine (BRAIN) — The fast-growing Australian urban/commuter bike brand Reid Cycles will be distributed in the U.S. for the first time starting next month.

Downeast Bicycle Specialists, the Hans Johnsen Company, and Wilson Bicycle Sales, three distributors that share ownership, will be the exclusive U.S. distributors for the brand.

According to a representative for the three distributors, Reid only recently began to expand outside of Australia, with distributors recently signed for New Zealand, Germany, Switzerland, Singapore, Spain and now the U.S.

James Reid founded the brand in Melbourne in 2009. It offers a variety of colorful, accessorized urban, commuter, and vintage-style bikes at affordable prices (retail prices start at $279.99).

Jeff Cavicchi , the general manager at Downeast Bicycle Specialists, said, "Reid perfectly covers a need in the market for excellent quality, well designed, stylish bikes at lower prices than most competing brands. Reid offers a range of attractive models particularly aimed towards the urban cyclist, daily commuter, and casual rider. Great margins for retailers and low retail prices, excellent marketing and promotional materials, consistent supply and stock availability are the essential elements of a successful line. Reid delivers on all counts.  We see Reid as a way for retailers to capture those consumers who would otherwise buy a bike from a big box store – currently 40 percent of the market according to recent BPSA statistics."

Bikes will be stocked by all three distributers, and may be ordered singly or by the pallet. Freight programs start at 15 bikes. Many models will be in stock next month,  while other models will be available in the coming months.

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Topics associated with this article: Distributor news

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