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Mobile shop franchiser Beeline Bikes gets $2.6M in funding from Backcountry.com

Published July 22, 2015
Mobile repair and retail service looks to expand via franchise business.

SAN CARLOS, Calif. (BRAIN) — Beeline Bikes has closed a $2.6 million Series A financing round led by Backcountry.com, owner of Competitive Cyclist, that will be used to expand the Bay Area company's fleet of mobile bike shops across the U.S. using a franchise model.

To date, Beeline Bikes has serviced thousands of customers at their homes and more than 100 corporate locations. The company has developed a technology platform, support infrastructure and supply chain to enable independent mechanic franchisees to run their own mobile bike shops.

"We are thrilled to have the support of Backcountry with its compelling brand and passionate customers," said Pete Buhl, co-founder and CEO of Beeline Bikes. "We look forward to partnering with Backcountry to innovate the bike-buying experience by marrying a dynamic online presence with professional in-person service. We are reaching a seminal time when the convergence of technology, commerce and the customer's increasing expectation of convenience provides a unique opportunity for a new business model."

"Beeline Bikes provides an amazing customer experience and has built their business to scale globally," said Backcountry CEO Jill Layfield. "By bringing the bike shop directly to the customer, Beeline Bikes is offering the ultimate in convenience. We are extremely excited about this announcement and look forward to collaborating with Beeline Bikes as they continue to grow."

Beeline Bikes is currently offering franchises across the U.S. Interested franchisees are invited to participate in "Discovery Day" at Beeline's headquarters in San Carlos, Calif. For more information, visit beelinebikes.com/franchise or contact franchise@beelinebikes.com.

Topics associated with this article: Mobile service

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