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Rolf Prima expands outside sales force

Published December 15, 2015

EUGENE, Ore. (BRAIN) — Rolf Prima has hired Multisport Arsenal and Jeff Winnick to expand support of the wheel maker’s dealers and bolster its outside rep force.

Multisport Arsenal covers Ohio, Kentucky, Indiana, South Michigan and Tennessee, while Winnick covers New England, consisting of Connecticut, Massachusetts, Maine, New Hampshire, Vermont and Rhode Island.

Multisport Arsenal is made up of three triathletes — Lee Sellers, Alton Alexander and Robert Alexander — who have competed at Ironman distance. Winnick has more than 20 years of bike industry experience.

“We’ve built our business with the help of our dealers, and we think having a strong outside rep force is one of the best ways to support our dealers as well as help us expand our reach,” said Matt Baumann, Rolf Prima’s U.S. sales manager.

Multisport Arsenal can be contacted at Winnick can be reached at

Topics associated with this article: People, Sales Reps

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