NAMPA, Idaho (BRAIN) — Deity Components has updated its dealer programs for 2016, adding volume discount programs, an annual dealer reward program, shop team pricing, an expanded employee purchase program and more.
The company said the programs are part of its focus on "protecting the IBD, addressing the struggles a bike shop goes through, and rewarding them for their hard work and dedication to the brand."
"We all came from a background of working at bike shops. From small mom and pop dealers to multimillion-dollar nationwide shops, we have an appreciation of the bike shop, the struggles they face, and we never take their support for granted. We have had some amazing incentives in place for the past years, but this new program is only going to improve our shops' ability to succeed with the brand, make more money, increase their margins and, in the end, grow their business, hire more people and spread the passion of bikes to others," said Sadie Davies, Deity's North American sales manager.
Deity offers handlebars, pedals, grips, saddles, seatposts and apparel. It recently completed construction on a new headquarters in Idaho that houses its distribution center. It says it has a 95 percent fill rate for dealer orders.
More information available by contacting Deity at (208) 466-2221 and at www.deitycomponents.com.
