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Russell Eich joins BikeRadar as technical writer

Published May 4, 2016

BOULDER, Colo. (BRAIN) — BikeRadar has hired Russell Eich as a technical writer. Eich joins BikeRadar from SmartEtailing, where he was a web content and production editor for more than a decade.

Prior to his work at SmartEtailing, Eich worked in the industry as a salesperson, bike mechanic, and professional guide. He also owned a bike-to-farm touring business.

"I'm very excited to be joining BikeRadar. They have an amazing team on three continents delivering authentic, honest reviews of bikes and gear. To be riding and writing for them is quite the honor," Eich said.

"Russell has extensive experience in both working with bikes and in web content production," said Ben Delaney, editor in chief of BikeRadar US. "His passion for bikes and the time spent riding them and wrenching on them has given him great insight into what works and what doesn't. We're excited to have him on board."

Eich is based in Rollinsville, Colorado. He can be reached at

Topics associated with this article: People, Web/Internet, Media/Publishing

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