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Ortlieb USA overhauls B2B website, adds Buy Local Now

Published June 8, 2016

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

“It only stands to reason that if we are truly committed to the specialty channels, we need to deploy the tools that make it seamless for our loyal consumers to find our products at engaging, professional and knowledgeable retailers who can provide a well-rounded experience,” said Jeff Scully, Ortlieb USA’s president. “Since our strongest market is with our bicycle product line, it was a logical choice to go with Buy Local Now.”

The updated B2B portal allows authorized dealers to log in and see inventory, place orders, communicate via chat, and access all of their account details including invoices, credits and shipment tracking, Ortlieb stated.

“As we move forward, we will continue to roll out features on our website that truly allow our retailers to act as partners in supplying our best-in-class products to enthusiastic end-users,” Scully said.

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