MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.
"Rather than simply a plug-powered recharging mechanism, humans will need to use and recharge energy as they ride, for the most eco-friendly solution," said Rudie Campagne, the chairman and president of Vittoria.
The company is betting on the development of the market for e-bikes in Europe and developing markets like China and India.
"Together with Zehus, Vittoria will create a complete product offering, consisting of a smart wheel system (Zehus all-in-one system, built in a Vittoria wheel), complete with Vittoria Graphene tires, optimized as a perfect match for green urban mobility," the company said.
Zehus and Vittoria will set up a new company called VZ Industries LTD in Taiwan for the production of Zehus power units. The first Zehus hubs will come off the new Taiwanese production line in September.
