You are here

Cavicchi promoted to director of global operations at Bern

Published July 12, 2016

KINGSTON, Mass. (BRAIN) — Bern Unlimited, Inc. has promoted Jeff Cavicchi from national sales manager to director of global operations. Cavicchi, an industry veteran, joined Bern about a year ago.

With Cavicchi's promotion, Bern has hired Ronnie Tambourine as its new national sales manager. 

In his new role, Cavicchi will oversee all facets of, and strategy pertaining to, Bern's internal business systems, 3PL operations, accounting and customer service divisions, and demand planning and inventory management across all product categories.

"Bern is honored to promote Jeff Cavicchi to director of global operations, as he has proven to be a valued leader and strong component within our sales department over the past year," said Dan Murphy, Bern's president. "Jeff's skillset will help to streamline Bern's current efforts and heighten our ability to supply world class service to our distributors, retailers, and end consumers, and will help to create synergies with our current vendor partnerships."

Cavicchi joined Bern after two decades at the Maine-based distributor Downeast Bicycle Specialists, which was acquired by the Hans Johnsen Company in 2013. He served in a variety of capacities across all departments at Downeast, most recently as the national sales manager.

"While I have thoroughly enjoyed leading the U.S. sales team for Bern, and have forged many great relationships with our customers and outside reps in a short period of time, I am very excited to be moving into the operational side of the business," said Cavicchi. "With my background in wholesale distribution I feel that I can make significant contributions to the foundation of Bern's business structure, helping to fully support the sales and marketing departments in the process. In addition, I am very confident that the newly-hired sales team will do a great job picking up where I leave off, and I am excited to see what they can do in the coming months."

Tambourine brings with him extensive experience in marketing, sales, public relations, and business development from a variety of industries. 

"Bern has always been dedicated to the perfection of helmet design and to being a leader in head protection. Joining a team that is focused on remaining true to its roots while also setting new standards in our industry is very inspiring," Tambourine said. "This is a brand with untapped potential and I am excited to be a part of a team that is determined to strengthen Bern as a household name."

For the past ten years, Tambourine has been a part of the FGL Sports Group, the largest national sports retailer in Canada, where he played key roles in line planning, product design and development, marketing and advertising, branding and brand management, sales management, and athlete management.

"The addition of Ronnie Tambourine will open new opportunities within Bern's Water and Skate divisions, while complementing our core snow and bike divisions throughout the United States. Ronnie's hands-on approach with retailers and reps alike will expand and strengthen our U.S. sales strategy," said Murphy.

Tambourine will be based in Truckee, California. He can be contacted at

Join the Conversation