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Sparky's Distribution hires new reps for Subrosa and Shadow sales

Published December 8, 2016

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Lee said, "As a longtime Florida rep, I've always known the brand strength of Subrosa and Shadow, but now that I am representing their product and see the quality of the bike, the graphics, popular price points and great margin, we'll be really successful with these brands. It's the best-kept secret in bikes."

Ronnie Bonner, the president and owner of Sparky's Distribution, said,"Subrosa is committed to the independent bicycle dealer segment of the bicycle business and we want the most influential dealers in the U.S. to know who we are, so we wanted to add outside reps to capture the energy Shadow and Subrosa have created over the last few years with our 600,000 social media followers." 

Bonner added, "We believe it is time to get focused on creating the lifelong cyclist again through BMX sales, and Subrosa has developed a 'cradle to grave' philosophy developing bikes from balance bikes to 26-inch as well as a line of locks, lights, safety gear and street rails allowing the retailer to add much-needed accessory sales to the BMX bike sale, thus increasing units per transaction and margin — a first for any BMX brand."

For sales inquiries, contact Mike Johnson at

Topics associated with this article: Sales Reps

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