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Effetto Mariposa announces new MAP policy

Published February 14, 2017

LUGANO, Switzerland (BRAIN) — Effetto Mariposa Sagl has established a new minimum advertised pricing policy that will take effect March 1. The policy sets the MAP at the manufacturer's suggested retail price.

"Effetto Mariposa has unilaterally determined that our interests and the interests of our valued dealers are best served through the adoption of a minimum advertised price policy," said owner Alberto De Gioannini. "The policy allows our dealers to confidently stock and promote Effetto Mariposa products and to preserve the image and the value of the Effetto Mariposa brand," he continued.

Effetto Mariposa will periodically update its MSRP and MAP pricing for distributors and wholesalers. The MAP price policy applies to all forms of printed or digital advertising, printed or online catalogs, displays and all other forms of advertising. For any questions related to this policy, contact Tom Petrie, Effetto Mariposa's USA sales agent at 970-282-1880.

Effetto Mariposa is distributed in the USA by Cantitoe Road, ProNet Cycling, and Quality Bicycle Products. For more information about Effetto Mariposa visit

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