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Continental Tires hires Oris Intel to monitor MAP policy

Published February 21, 2017

ALISO VIEJO, Calif. (BRAIN) — Continental Tires has hired Oris Intel to monitor its minimum advertised pricing and sales policies, using the MAP monitoring service provider's Prol software.

"As a global tire supplier of premium bicycle tires, we have been challenged by the online pricing landscape for some time. Oris Intel offers a robust solution for monitoring our entire product offering across the vast array of online resellers," said Brett Hahn, Continental's North American brand manager. "Prowl allows us to quickly assess the market and take immediate action to correct any pricing irregularities in an effort to support and protect our valued dealer base."

The Prowl software was designed to monitor online pricing and reduce the time it takes to enforce pricing policy infringements. The software also works to identify online discounters and unauthorized dealers. Additionally, it also helps identify anonymous sellers and determine who discounted first, as well as automating the MAP monitoring process.

"Oris Intel will be a part of a two-pronged approach to support our IBD partners," said Simon McNair, president of Highway Two, Continental's North American distributor. "We have also launched North American IBD-exclusive Black 4 Season tires this season that won't be available online and have future projects in the works. We know the global market will never be perfect, but we want to make a real and noticeable effort to support our H2 dealers."


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