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MC2 Sports hires Aspekt Brand Communications for Astute Italia PR

Published February 22, 2017

SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.

Aspekt, headed by Suzette Ayotte, will support Astute Italia and MC2 Sports with media outreach and marketing initiatives. "Given Suzette's background working with saddles, it's a perfect fit," said Ming Tan, referring to Ayotte's 13 years working with Fizik. "Astute is a high-performance, high-end handmade saddle brand with a focus on technology, fit and quality, " he said.

MC2 Sports made its debut at Interbike last year as the exclusive distributor for Astute, Bont Cycling shoes, and Race One (cages, bottles) specializing in high-end import, distribution, sales and marketing. MC2 Sports covers the majority of USA territory with independent sales representatives.

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