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Benno Bikes expands dealer base and sales force, hires Ben Luster as sales manager

Published March 7, 2017

PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix. The company also recently hired Ben Luster as sales manager for Benno Bikes USA.

Benno Bikes offers four bike model, including an e-bike, a utility bike, city bike and a cruiser-style upright.

"The new Benno Bikes have been specifically designed for urban transportation. Sportier geometries, better components, more utilitarian racks, as well as selected Bosch-equipped e-bikes offer a variety of stylish and practical solutions. We're extremely happy to see the immediate understanding and full support from the dealers and the market. Our redesign of this category has been proven very successful since our launch at Interbike and my welcome back has been overwhelmingly wonderful," said Baenziger.

Currently, Benno Bikes USA is represented by: Gary Forsberg (Northern California), Jim Bremner (Central California), John Denson (Southern California), Moses Mexia and Karlee Brandner (Oregon, Washington and Idaho), Tom Roth (Metro NY, New Jersey, Delaware and Eastern Pennsylvania) Michael Murphy (Virginia, Maryland, Washington D.C., and Western Pennsylvania) Dennis Lee and David Reilly (Florida), Ali Tajiran (Texas and Louisianna), Drew Holbrook (Wisconsin, Minnesota), Doug Ritter (Arizona and New Mexico), Michael King (Colorado), Lance Cohen (Northeast), Bob Bellamy (Indiana, Ohio and Kentucky) and Jacob Jacques (Michigan).

The company is looking for reps in other territories. For more information, contact Luster at 480-522-0068 or

Topics associated with this article: People

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