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J&B Importers to offer SE Bikes parts and accessories in licensing deal

Published June 12, 2017

HUNTINGTON BEACH, Calif. (BRAIN) — SE Bikes has entered a license agreement with J&B Importers to distribute SE parts and accessories across the country.

SE is currently booming thanks to the #bikelife movement. Todd Lyons, brand manager of SE Bikes, said parts and accessories are a large part of the brand's appeal.

"A lot of the riders want to customize their bikes with SE-branded parts," said Lyons, noting that colored skinwall tires are a hot commodity. "We're seeing a huge demand in product and J&B will help get it out."

Along with tires, J&B will carry more than a 100 SKUs ranging from seats, pad sets, grips, stems, forks, pedals and wheels.

Advanced Sports Enterprises, SE's parent company, will distribute the same parts and accessories to its 750 U.S. dealers. Non ASE dealers will be able to buy from J&B, which has 11 U.S. warehouses. 


Topics associated with this article: Distributor news

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