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Cycling Sports Group revamps demo program

Published June 29, 2017

WILTON, Conn. (BRAIN) — Cycling Sports Group has revamped its national full-service demo program. The dealer and consumer program has been redesigned with new focus on sales and dealer support and training. The program consists of six demo trucks in the U.S.. Each truck will carry an assortment of Cannondale's latest mountain, road, adventure, and e-bikes, tailored to the region's terrain.

"Reading reviews, talking to friends, and visiting stores is only part of the process in selecting a new bike," said Nick Hage, the general manager of CSG in the U.S. "Our new demo program offers riders more opportunities to experience Cannondale bikes and gives them even greater confidence about their purchase. This program will get more people on our bikes, offer additional support for our sales reps, and ultimately help our dealers sell more of our products."

The trucks will engage in more than 400 events throughout the year. That includes large events like Sea Otter, Ride the Rockies, and Interbike, as well as smaller and more targeted regional events such as OuterBike, NEMBAFest, and local shop rides. 

The trucks will also conduct training sessions with dealers on the Lefty shock platform.

"The members of this team were handpicked and are best in class," said Andy McVey, the demo program manager. "We wanted to ensure they were not only some of the best mechanics in the industry, but also passionate brand ambassadors who are able to deliver the support and training our shops deserve."

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