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Focus Bicycles USA hires SOAR Communications for PR

Published July 26, 2017

CARLSBAD, Calif. (BRAIN) — Focus Bicycles USA has hired Salt Lake City-based SOAR Communications to lead its public relations in the United States, supporting PR around the brand's lineup of new electric mountain bikes.

"We are looking forward to working with SOAR Communications to raise awareness for our exciting e-MTB product range and building Focus in North America," said Andreas Krajewski, senior brand manager for Focus. "Their creativity, expertise, and passion for the bicycle industry will help us succeed."

SOAR's president, Chip Smith, said, "Focus' e-MTBs have unique selling features and are well-positioned to succeed in this market. We're really pleased to have the opportunity to tell their stories and work with the team at Focus."

Focus, founded in Germany in 1993, is owned by Derby Cycle. The brand opened its U.S. subsidiary in 2009.

Topics associated with this article: People

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