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Assos' second annual Campionissimo event continues in Sonoma County, post fire

Published October 30, 2017
Company says the event will support rebuilding events following the North Bay Area fires.

HEALDSBURG, Calif. (BRAIN) — Assos will hold its Campionissimo road bike event in Sonoma County next month despite the recent wild fires in the area. The four-day event, Nov. 16-19, includes rides leaving from Healdsburg, which was spared damage from the fires.

A spokesman said the pre-planned routes will go through some areas affected by the fires, but all roads on the routes are open and intact.

The company said the event will "celebrate the region's beauty, resilience and opportunity to re-build."

The second annual event includes complimentary group rides with guides from DuVine Cycling, professional cyclists, Assos ambassadors and staff, and more. The rides will depart from the Assos demo vehicle, the A-Wagon, which will be parked at The Jimtown Store, a well-known cyclists' destination and departure spot. Rides will be available at varying intensities and lengths.

Cervélo bikes will be available for test rides or as loaners for guests who fly in without a bike. Professional coaches Tyler Hamilton and Jim Capra from Tyler Hamilton Training will be providing hands-on, individual and group instruction for cyclists of all abilities. Hamilton also will speak at an opening reception.

All of the rides, pre-ride refreshments and activities are free compliments of Assos, DuVine and other event partners. More information at Registration is at

Assos is urging those interested in supporting rebuild efforts to visit, where donations are being made to aid in recovery efforts.

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