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Canyon Bicycles becomes title sponsor of 2018 Belgian Waffle Ride

Published November 9, 2017

SAN DIEGO, Calif. (BRAIN) — Canyon Bicycles will be the title sponsor of the 2018 Belgian Waffle Ride, the seventh edition of the more-than-140-mile road and off-road event.

The next BWR will be held in North County San Diego on April 15, 2018. A shorter and half-as-painful Belgian Wafer Ride is also on tap, along with an expanded expo hosted by The Lost Abbey Brewery in San Marcos, California.

The full 235-kilometer course features 13,000 feet of undulating climbs and more than 40 miles of off-road terrain.

"We are excited to partner with Canyon on our manic event," said Michael Marckx, the creator of BWR and the CEO of Monuments of Cycling.

Blair Clark, Canyon U.S. president, said, "The Canyon Belgian Waffle Ride will be an ideal event for Canyon to showcase their variety of bikes perfect for the back roads of San Diego, or whatever twisted courses your heart may lead you on. The BWR, or 'Hell of the North County,' is not just an extraordinary race. It's a celebration of life, how much can be accomplished on a bike, and the magical connections that develop between people who suffer together (s)mile after (s)mile."

Returning sponsors include JL Velo, Lost Abbey, Wend Wax Works, Shimano, Source Endurance, CLIF BAR and Velofix.

The race day is preceded by an expo on Saturday, April 14. This year a King of the Canyon competition will be added in celebration of the event's new title sponsor, while the other categories will continue, including General Classification, King/Queen of the Mountain, King/Queen of the Dirt, King/Queen of the Sprints, Hardman/Hardwoman and the most spirited kUDOs award in honor of Udo Heinz.

Registration will open Dec. 1. Entry fee is $160 for the full Canyon Belgian Waffle Ride and $125 for the 68-mile Belgian Wafer Ride. Proceeds from registration fees will help support the Challenged Athletes Foundation, whose mission is to provide opportunities and support to people with physical challenges so they can pursue active lifestyles through physical fitness and competitive athletics.

More information at BelgianWaffleRide.Bike or

Registration is at

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