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E-bike brand Elby reports growth in sales and distribution in 2017

Published December 8, 2017

TORONTO (BRAIN) — E-bike brand Elby says its growth has surpassed its own expectations in 2017, as it signed its 50th North American retailer three months ahead of schedule. 


Besides the agreements with 50 stores, Elby also sells online with an assembly and delivery option with the Velofix Direct program. The company also expanded into the European market this year and the privately owned company also said it saw growth in sales to automotive partners, government agencies and real estate developers. 

"Elby is resonating with an increasing number of people who are making a deliberate decision to not only to live a healthier lifestyle, but to move freely and effortlessly in their daily lives," said Scott MacWilliam, Elby's director of global sales and marketing.

"We are pleased to be ahead of our growth plan and to see such a positive reaction to Elby, especially when the traditional bicycle market is down across North America."

The company said it doubled the size of its internal customer experience team and its North American field team.

"It shows that the message of easy, congestion-free transportation alternatives is resonating with the market. This means only positive things for commuting, the environment, and overall quality of life in our cities," said MacWilliam.

Elby was founded in 2015 by automotive industry veterans Frank Stronach and Fred Gingl. It offers a one-size BionX-powered hybrid that's available in single-speed and 9-speed versions, retailing for $3,700 and $3,900, respectively.

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Topics associated with this article: Electric bike

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