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Smith expands creative team, appoints Andy McCabe as creative director

Published December 15, 2017

PORTLAND, Ore. (BRAIN) — Smith has promoted Andy McCabe to creative director, where he will lead all marketing, sales and product creative work for the brand at the Safilo Pacific Design Center in Portland.

With a decade spent as a graphic designer at Scott Sports and Ride Snowboards, McCabe joined Smith in 2011 at its then-headquarters in Ketchum, Idaho, as part of the expanding creative department. 

"Since we first started working together, Andy has elevated the brands he touches across product, merchandising, and consumer communication. His roots in snowboarding still drive a DYI attitude that will help keep Smith contemporary, evolving, and most importantly, fun," said Eric Carlson, the global brand director at Smith.

Smith has also promoted Cara Shumate to art manager. She joined the brand's creative team in June 2013 and made the transition from Ketchum to Portland alongside McCabe a few years later. Additionally, Cody Browning has been appointed to senior graphic designer after joining Smith in 2016.

"These promotions are super exciting to share but more importantly, very well deserved. Each individual is an incredible talent on their own but the way they operate as a team is incredibly inspiring. Their cohesive approach and support of one another produces world-class work, with clearly a lot of humor and fun thrown in," said Carlson.


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