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Quality to open warehouses in Canada, transition to dealer-direct sales of Surly and other brands there

Published June 25, 2018

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is opening two 3PL warehouses in Canada and will stocking Salsa, Surly, All-City, Teravail tires, 45NRTH, Whisky Parts Co. products, and iSSi pedals there starting in February 2019.

The warehouses are in Toronto and Vancouver. The company also will be hiring a Canadian sales team for the first time.

The moves mean that the company will be taking over Canadian distribution of some its brands from their current distributors.

NRG Enterprises/Lanctôt Ltee will continue to be the primary source for Surly bikes and frames in Canada through December this year. And Live to Play Sports will fulfill 2019 model year 45NRTH program orders and serve as the primary source for 45NRTH winter products in Canada through March 2019.

"As a result of this shift, we're able to service our retailers directly," said QBP president Rich Tauer. "Focusing on our retailer network in Canada is an important next step to grow our brands and create a complete North American service and support strategy."

Aaron James, QBP's regional sales manager for Canada, said, "NRG Enterprises/Lanctôt Ltee and Live to Play have been excellent business partners and we appreciate the support of these distributors as QBP makes the transition to owning its Canadian distribution." 

NRG Enterprises/Lanctôt Ltee has distributed Surly product in Canada on behalf of QBP since 2001; Live to Play has distributed 45NRTH since 2013.

Canadian dealers with questions can reach out to James or Neal Linder at QBP. James can be reached at extension 1575 or Linder can be reached at extension 1931 or QBP's international sales group can be reached at

Topics associated with this article: Distributor news

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