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DannyShane sponsors Norwegian UCI endurance team

Published June 20, 2014

AUSTIN, Texas (BRAIN) — Apparel manufacturer DannyShane is sponsoring Norway's Team Oslo Sportslager, a UCI-registered endurance team, providing performance cycling apparel and casual wear featuring the Texas-based brand's eco-friendly fabrics. The team competes in mountain and road racing as well as triathlon and duathlon.

"We are excited about this partnership with our first professional racing team," said Christian Beer, DannyShane's director of global digital sales and team liaison. "The goal is to provide Team Sportslager with innovative apparel technology but also make them stand out with DannyShane's unique design aesthetic. And they will be collaborating with us on new products which will then be made available to end-consumers."

Led by 23-year-old rider Carl Fredrik Hagen, Team Oslo Sportslager's schedule for the 2014 season includes the Norwegian National Marathon MTB Cup, the Norwegian National Championship and the European Marathon Championship.

For more information on the team and DannyShane cycling apparel, visit

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