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New Bike Merchandising Being Launched

Published February 9, 2010

MILWAUKEE, WI (BRAIN)—The James Group will launch a new point of sale merchandising system for bicycles and after market products called the M6 on March 1.

The patent pending M6 is designed to increase bike and after market product sales by putting bikes and targeted after market product together on one dynamic, high visibility, high profit display.

The M6 takes advantage of the unused space above a typical merchandiser by displaying six easily accessible bikes over the merchandise. Bicycles pivot down and out from the display with the assistance of the heavy duty automotive gas spring that is guaranteed for thousands of smooth cycles. See the M6 in action by clicking on link.

Dick Moran, former marketing director at Trek Bikes, is impressed. "The innovative and accessible use of the vertical space above an accessory display is perfect for maximizing the profitability of a stores square footage, and to get extra bikes on the floor during peak season. Store owners should seriously evaluate a complete floor redesign based on the use of the M6 as their display choice," Moran said.

The M6 earns excellent reviews on the floor as well. Matt Laughlin, store manager at Wheel & Sprocket in Brookfield, Wisconsin said, "The M6 is a well engineered product. We like the display because it simply looks great and saves on floor space. It's easy to load and lower bikes for viewing. Customers frequently express a sense of wow when they see bikes displayed with great care and aesthetic attention. The M6 beats pulling bikes down from overhead storage hooks with a barge pole hands down."

For more information or to place orders contact (pre orders can be taken immediately): Peter Rosewicz, The James Group, Inc. 262-246-4046, email

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