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Jenson USA supports World Bicycle Relief in Cyber Monday campaign

Published November 19, 2014

RIVERSIDE, Calif. (BRAIN) — Jenson USA employees will support World Bicycle Relief's Buffalo Bike program by buying one Buffalo Bike for the organization for each new bike Jenson sells on Cyber Monday, Dec. 1. The pledge will match the first 50 bikes sold that day.

"The employees here at Jenson USA initially brought the idea of a One-For-One campaign to benefit World Bicycle Relief to my attention, and I was extremely excited to say yes and to be involved," said Michael Cachat, Jenson USA's founder and CEO. "And when the plan evolved into our employees deciding to donate their own dollars in order to sponsor the donation of each bicycle, it further demonstrated how committed they are to this worthy cause. I'm humbled by the opportunity to work with such a great team and support WBR in the process."

The campaign will apply to bikes bought on Jenson's website or at its brick-and-mortar store in Corona, California.

The Buffalo bikes are designed, engineered and assembled in Africa. 

"We are extremely pleased to be partnering with Jenson USA on this One-For-One effort," said Claire Geiger, WBR's grass-roots development manager. "Bicycles make an incredible difference in the quality of life for so many people in Africa. Because there is very limited transportation other than walking available in rural areas, bicycles enable people to access education, health care and economic opportunities otherwise not possible. The ability to cover greater distances in less time and carry increased capacity is invaluable. Our research shows that student attendance increases by 28 percent and grades improve by 59 percent with a bicycle. Health care workers are able to visit 40 percent more patients and entrepreneurs are as much as 50 percent more profitable by bicycle."

"World Bicycle Relief also strongly believes in the philosophy of a hand-up, not a handout," continued Geiger. "People earn ownership of these bicycles by attending class, studying, working at a job and contributing to the community. Bicycles are considered a highly valued commodity in Africa, and the fact that people earn a bicycle only reinforces that understanding."


Topics associated with this article: Advocacy/Non-profits

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