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Retailers being surveyed about Industry Directory improvements

Published August 20, 2015
Retailers being asked for feedback on the Industry Directory, a project of BRAIN and PeopleForBikes.

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News and PeopleForBikes are again partnering to update and publish the annual Industry Directory.

The Industry Directory is the most complete listing of an estimated 2,200 North American companies and nonprofit groups serving the bicycle industry and its retailers and is mailed to BRAIN subscribers with the January 1 issue.

The partnership began for the 2015 Directory with BRAIN publishing the Directory and PeopleForBikes updating and maintaining the listings to improve the quality of information. The supplier and distributor data has also proven critical to PeopleForBikes in creating a powerful and united voice for better bicycling.

This year we are beginning the process with a survey to retailers to understand how we can improve the 2016 Directory and better engage retailers in calls to action that move the industry forward.

If you are a retailer, please take this survey to give your feedback. Submissions are due by Sept. 8. Please contact JJ Trout at with any questions regarding this survey.

The survey is at

Topics associated with this article: BRAIN News

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