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Jenson USA repeats World Bicycle Relief campaign

Published November 24, 2015
Retailer hopes to exceed last year's donation of 30 Buffalo bikes.

RIVERSIDE, Calif. (BRAIN) — Jenson USA plans to repeat the World Bicycle Relief campaign it held last year after Thanksgiving. Last year, for each bike sold by Jenson USA in its Corona store or online on the Tuesday after Thanksgiving, Jenson employees paid for one Buffalo bike to be donated by World Bicycle Relief. The employees paid for 30 Buffalo bikes.

This year they have a goal of exceeding last year's total. To further enhance the campaign, Jenson USA will be making a matching company donation of a like number of bicycles to the cause. This year the campaign is being held on Cyber Monday, Nov. 30.

World Bicycle Relief has enabled 275,000 hard working individuals in such African countries like Angola, Botswana, Kenya, Malawi, Mozambique, Rwanda, South Africa, South Sudan, Sri Lanka, Tanzania, Uganda, Zambia and Zimbabwe with a clean, healthy and affordable means of transportation over the past eleven years.

"The One-For-One campaign was initiated with the full support of our employees," said Michael Cachat, Jenson USA's founder and CEO, "and they are anxious to repeat that effort this year. Our corporate philosophy here at Jenson USA is all about giving, making the world a better place with opportunities for all. Bicycles provide hope and accessibility to things many people in rural areas would otherwise never experience. Making a difference is an important facet in Jenson USA's core values of demonstrating leadership through compassion and action."

Claire Geiger, grassroots development manager for World Bicycle Relief, said, "We are very gratified that Jenson USA is onboard with another generous One-For-One effort. We believe in a philosophy of a hand-up, not a hand-out. Bicycles in Africa are a treasured commodity, earned by recipients who further their education, stay in school, work at a job and make meaningful contributions to the community. In many cases, a bicycle is the stepping stone to a successful and productive life."

Editor's note: Updated to show that the 2015 campaign is Cyber Monday, not Giving Tuesday.


Topics associated with this article: Advocacy/Non-profits

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