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ASI's purchase of Performance the most-read BRAIN story of 2016

Published December 29, 2016
Omnichannel-related stories lead the list.

LONGMONT, Colo. (BRAIN) — Advanced Sports International's surprise decision to buy the retailer Performance Bicycle was the most-read story on in 2016. ASI, the owner of Fuji, Kestrel, Breezer, SE and other brands, announced in August that it would buy the retailer, which has about 100 brick-and-mortar locations in addition to its e-commerce business. 

The purchase created an omnichannel giant, with ASI now able to offer its brands through a variety of channels around the world. Articles related to omnichannel distribution and pricing led the list of most read stories on this site in 2016. 

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