You are here

ASI's purchase of Performance the most-read BRAIN story of 2016

Published December 29, 2016
Omnichannel-related stories lead the list.

LONGMONT, Colo. (BRAIN) — Advanced Sports International's surprise decision to buy the retailer Performance Bicycle was the most-read story on BicycleRetailer.com in 2016. ASI, the owner of Fuji, Kestrel, Breezer, SE and other brands, announced in August that it would buy the retailer, which has about 100 brick-and-mortar locations in addition to its e-commerce business. 

The purchase created an omnichannel giant, with ASI now able to offer its brands through a variety of channels around the world. Articles related to omnichannel distribution and pricing led the list of most read stories on this site in 2016. 

Join the Conversation