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Rocket Electrics opens Riese & Müller e-bike concept store in downtown Austin

Published October 25, 2017

AUSTIN, Texas (BRAIN) — Rocket Electrics, an all-e-bike retailer that's operated in Austin since 2011, is opening a second location devoted to Riese & Müller e-bikes. 

Co-founder Nicole Zinn said the new Riese & Müller concept store is a result of an increased demand for commuter solutions into and around downtown Austin. The retailer's current location on East Riverside Drive will rebrand as Pedego Austin.

"We opened Rocket Electrics to provide a truly viable and convenient commuter solution to people concerned about their contribution to the growing traffic problem," said Zinn. "We've seen firsthand how e-bikes can transform a once-hesitant bike commuter into a passionate active transportation advocate. We're excited to introduce the e-bike experience to downtown businesses and people of all cycling-confidence levels."

The Riese & Müller e-bikes use Bosch eBike System components. Bosch announced the new store with a statement released Wednesday. "E-bikes have helped transform European cities once dominated by vehicles to more livable, bike and pedestrian friendly communities," said Claudia Wasko, the GM for Bosch eBike Systems. "Austin is ripe for a similar transformation."

Rocket Electrics will open to the public on Nov. 2. The store is at 408 West 2nd Street. More information at

Topics associated with this article: Electric bike

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