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Grand Rapids' Village Bike Shop founder sells company to longtime employee

Published August 17, 2018

GRAND RAPIDS, Mich. (BRAIN) — Village Bike & Fitness, a four-store chain in the greater Grand Rapids area, has announced that 25-year veteran employee Cory Bultman has purchased the company from owners Dale Phelps and Pam Kruse. 

Bultman began working for Village Bike Shop on Kalamazoo Avenue and 44th Street in 1993 at the age of 15. "He was just a young high school kid who loved bikes, so we put him to work sweeping the floor and taking out the trash," said Phelps. He added, "When the time was right to open a fourth location on the north side of town in 2001, there was no question that Cory should be the manager. That store has seen consistent growth. In 2003 Cory and I attended our first of eight science-based bike fitting schools and began offering our customers the ability ride farther and faster with more comfort and less injury. For the past several years Cory has been training new store managers and gradually taking over more of the general operations of the company."

"When I started Village in 1974 I didn't have much of a strategic plan but was blessed with many special connections and opportunities over the past four decades. Cory on the other hand, not only has a plan, but consistently takes decisive action to implement winning ideas. He's a very ambitious and talented young man."

Bultman said, "I'm thrilled to be taking leadership of such a great company, working alongside a very dedicated and service-oriented group of people.

VBF's stores are in Jenison, Kentwood, Cascade, and Plainfield, Michigan. All four stores will remain open year round and retain all full-time staff members. VBF sells bicycles from Specialized, Giant, and Raleigh Electric as well as fitness equipment from Life Fitness, Lifespan and Endurance.

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