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Trek buys Baltimore's Race Pace Bicycles

Published January 6, 2022

BALTIMORE (BRAIN) — Trek Bicycles has purchased Maryland's Race Pace Bicycles, which has seven locations in the Baltimore area.

Owner Alex Obriecht announced the sale this week to employees, and later to consumers on social media.

"From our first location in a rowhouse in the Woodlawn neighborhood of West Baltimore in 1978, to our 7 locations and staff of over 100 hard working and passionate individuals today, Race Pace has built its success on serving the needs of our community. It has been our privilege to help make Maryland an incredible place to ride a bicycle. It has been an amazing journey and today we are excited to announce the beginning of a new chapter," Obriecht said in a Facebook post (full post below).

"Race Pace Bicycles has been sold to Trek Bicycles. In 1980, we became one of the earliest Trek Bicycle retailers, and we have truly grown and prospered with Trek as our partner. I could not have imagined then what my business and Trek Bicycles would grow to become 44 years later. When considering who would guide the store’s future, it was paramount that I found a partner who I trust completely and shares Race Pace’s core values and vision and will continue to invest in Maryland’s cycling community. I have no doubt that Trek will be outstanding caretakers and build upon the hospitality and outstanding experience our customers expect. Our state is blessed with an amazing and growing cycling community, and we are confident Trek will continue to serve and support in even bigger and better ways."

Obriecht did not immediatey respond to an email from BRAIN. The post said he plans to retire and that the transition to the new ownership would take place in March.

The store website lists bikes available from Trek, Vaast, Giant, Santa Cruz, Juliana, Surly, Fuji, Diamondback, Felt and Cannondale.

Topics associated with this article: Mergers, Acquisitions & Investments