CALABASAS, Calif. (BRAIN) — Canyon's first U.S. Experience Center is at Pedaler's Fork, a combination café in bike shop in the Calabasas, a city about 30 miles northwest of downtown Los Angeles.
Pedaler's Fork will provide Canyon demos and act as a service center for the brand. Canyon also announced plans to open 300 new U.S. service centers by the end of summer.
Canyon said its goal is to provide in-person support within 60 miles of every Canyon customer in the country.
Canyon hosted a launch event at Pedaler's Fork in May in partnership with SBT GRVL, the Colorado gravel event.
Canyon’s said its surveys show that 65% of consumers would like to test their next bike prior to purchase, nearly 60% would "love" to get expert advice prior to purchase, and 53% say that they would prefer the post-purchase service of a bike dealer.
“Our Experience Centers are about making the Canyon difference tangible,” said Saskia Schneider, Interim General Manager of Canyon US.
“As a direct to consumer brand, we understand the need to lean heavily into how our customers use our bikes in their owncommunities. Pedalers Fork is a fantastic gateway for prime riding, a gathering place for cyclists of all types, and now a place where you can experience Canyon bikes in real life.”
“Canyon has reshaped the bike world over the last decade and we love that they’ve brought that same energy to Pedalers Fork,” said Gideon Kleinman, co-owner and operator of Pedalers Fork.
“As the first Canyon Experience Partner in the US, we want to bring that spirit of innovation and care to the thousands of riders that come to us for the ride(s) of their lives.”
According to Canyon, its Experience Centers will provide a rotating test fleet of Canyon’s road, gravel, mountain, and urban bikes and e-bikes, bike service and repair and support for Canyon's "Collect and Ride Service."
The next Experience Center to open will be at The Meteor Cafe in Dallas in early fall. Canyon said it will also be expanding their experience centers in Europe and the UK as well, adding nine more locations this year.
