Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Fox Factory plans to move headquarters from California to Georgia

October 31, 2018
The company also announced record sales and plans to move its bike distribution, sales and service to Reno, Nevada.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory announced Wednesday that it plans to relocate its corporate headquarters from California to it existing offices in Georgia by the end of this year.

Posted in Industry News

Kent and Detroit withdraw Section 201 petition

October 29, 2018

WASHINGTON (BRAIN) — Kent International and Detroit Bikes have withdrawn a petition to the U.S. International Trade Commission that sought protection from complete bike imports in the form of new tariffs of up to 50 percent.

Posted in Industry News

BCA and Detroit Bikes ask for new tariffs on complete bike imports

October 22, 2018
The Section 201 duties would apply to imports from all countries, and are intended to encourage U.S. bike assembly.

WASHINGTON (BRAIN) — Two domestic bike assemblers are asking the International Trade Commission to look into imposing tariffs of up to 50 percent on imported bikes.

Posted in Industry News

Changes at Pacenti Cycle Design as Kirk Pacenti moves on, brand shifts to dealer direct sales

October 22, 2018

EXETER, United Kingdom (BRAIN) — Kirk Pacenti, the founder of Pacenti Cycle Design, is stepping away from his namesake company as Luke Humphreys, who invested in the

Posted in Industry News

New Swiss brand hopes to offer stable pricing, value-added products

October 17, 2018

BAAR, Switzerland (BRAIN) — Industry veteran Piet van der Velde plans for his new P&A brand to offer stable pricing and margins at the upper end of the price spectrum, and said he aims to provide products worth the price.

Posted in Product/Tech

IMBA looks to shore up support — both inside and outside the industry

October 16, 2018
IMBA's revenue and expenses in recent years.

RENO, Nev. (BRAIN) — The loss of Subaru as a corporate sponsor two years ago revealed larger issues at the International Mountain Bicycling Association.

Posted in Industry News

UCI's new BMX pedal rule takes industry by surprise

October 5, 2018
UPDATED with USA BMX phasing in rule change.

AIGLE, Switzerland (BRAIN) — Before preteen BMX racers head to the gate at tracks around the world next year, they may hear a new command from the starter: "Show us your feet!"

Posted in Industry News

Floyd Landis opens three bike-themed cannabis shops in Portland, considers IPO for Floyd's of Leadville

September 27, 2018
Floyd's Fine Cannabis will offer recreational marijuana products for the health conscious.
Photo courtesy of Floyd's of Leadville.

PORTLAND, Ore. (BRAIN) — Former pro racer Floyd Landis will open three legal marijuana dispensaries here this week, each designed with a cycling theme to appeal to fitness and health-conscious adults.

Posted in Industry News

Collateral damage? Tariffs force Light & Motion to move light production to the Philippines

September 24, 2018
Emerson, front, with employees at the Light & Motion factory.

MARINA, Calif. (BRAIN) — Daniel Emerson's heart sank when he saw that bike lights were exempt from the new tariffs that took effect today, while light components get slapped with the tariff. "Basically the U.S. government is providing a huge boost to our China-based competition. ... They are telling us very clearly we are not welcome in the U.S.," he told BRAIN on Monday.

Posted in Industry News

As Oregon tallies its first bike tax receipts, Hawaii and Colorado Springs are old hands

September 24, 2018
Colorado Springs' historic receipts on its $4-per-bike tax.

COLORADO SPRINGS, Colo. (BRAIN) — Each time retailer Nick Ponsor looks out from his store’s new café, he sees a bike path that owes at least part of its existence to a bike tax his store and others here have been collecting since 1988.

Posted in Retail News

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